Did you know?
Online travelers seek human touch for cruise planning.
Cruise travelers who use the internet want help with all the variables of a cruise vacation such as dining, accommodations, ports of call, on-board entertainment and servcies, sightseeing excursions, kids programs, adult enrichment programs and more. Consumers are not about to spend over a thousand dollars a person without talking to someone and getting advice. Sites that offer cruise reviews from real passengers and personal travel advise tend to do best.
Phocuswright, a travel research company, reports that total U.S. cruise revenue from ticket sales for 2007 was $13.4 billion. Only about 7 percent ($994 million) of that amount was derived from online bookings.
Projected growth in online cruise bookings will grow to $1.3 billion in 2009, but that amount will still represent only 8 percent of the cruise bookings market.
Of the total online cruise bookings, 70 percent were made by travel agencies in 2007 as opposed to the cruise lines own websites.