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Friday, February 15, 2008

Online Travelers Seek Human Touch For Cruise Planning.

Did you know?

Online travelers seek human touch for cruise planning.

Cruise travelers who use the internet want help with all the variables of a cruise vacation such as dining, accommodations, ports of call, on-board entertainment and servcies, sightseeing excursions, kids programs, adult enrichment programs and more. Consumers are not about to spend over a thousand dollars a person without talking to someone and getting advice. Sites that offer cruise reviews from real passengers and personal travel advise tend to do best.

Phocuswright, a travel research company, reports that total U.S. cruise revenue from ticket sales for 2007 was $13.4 billion. Only about 7 percent ($994 million) of that amount was derived from online bookings.

Projected growth in online cruise bookings will grow to $1.3 billion in 2009, but that amount will still represent only 8 percent of the cruise bookings market.

Of the total online cruise bookings, 70 percent were made by travel agencies in 2007 as opposed to the cruise lines own websites.

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